The Steady and Successful Climb of BAROnova

Hugh Narciso - Founder of BAROnova

Henry Ford is famous for stating, “If I had asked people what they wanted, I would have built a faster horse.” Although it’s arguable whether he ever uttered those words, the statement is still very powerful. And it’s one that Hugh Narciso has taken to heart. In fact, in the early days of BAROnova, when […]

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Inside the Mind of a Medtech VP of Sales

Sean Moore Medtech VP Sales and Marketing

Sean Moore went from medical device sales rep to VP of Sales for one of the largest medtech companies in less than 10 years. Pretty impressive, right? Just like me, you might be thinking, “How did he do it? Killer sales results year after year? Right place at the right time?” In this interview with […]

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Why Medtech Companies Should Care More About Sales Operations

Andrea Traverso Medtech Sales Operations Consultant

It’s safe to say that IDNs are important customers for the overwhelming majority of medical device companies. Therefore, it’s probably rational to assume that medtech companies do a good job of tracking the changing IDN landscape, right? Wrong. Based on the 2014 ZS Associates Commercial Operations Benchmark Study, only 56% of medtech companies track IDN […]

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4 Can’t Miss Opportunities That All Medtech Companies Need to Consider

Ideas for Medtech Companies by Jonas Funk

According to a recent L.E.K. survey of hospital executives, 56% of the respondents haven taken steps to reduce medical device sales rep access to their facilities. In fact, the CEO of an Illinois hospital stated, “We’re constantly trying to limit the sales reps…We want to see what they’re selling before they get a hold of […]

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Can This Service Solve the Problem of Information Overload in Healthcare?

Zvi Mowshowitz Solves Healthcare Information Overload

Information overload is an issue that all of us face. Finding a decent signal in the midst of a very noisy world is a difficult challenge. Few are able to master it on a consistent basis. And that includes doctors. Check out some of these stats: 100,000 scientific journals are now in circulation. 30,000 new […]

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