The lean startup movement has become increasingly popular within the tech community after the release of Eric Ries’ book in 2011.
Although I personally believe the lean startup methodology is brilliant, some aspects are difficult to apply to the medtech space. For example, it costs significantly less money to iterate on a software idea in comparison to a medical device prototype.
However, medical device models could be a potential solution to this challenge. They are not nearly as expensive as you would think. And it’s much more efficient to make changes to a model vs. an actual prototype.
In this interview with Allison Rae, Principal at Pulse Research and Development, we learn how to best utilize models throughout the entire medical device lifecycle from concept to commercialization.
Here’s What You Will Learn
- How medical device models can help “juice” the R&D development cycle.
- The benefits of using medical device models for physician training and education.
- Are medical device models more cost-effective than apps?
- How medical device models make for a more compelling learning experience.
- The “play-doh” effect: Using medical device models to create strong brands and memories.
- Can medical device models be a key differentiator in the sales process?
- What does it cost to produce a medical device model?
- Why rapid prototyping and avoiding surprises are incredibly important concepts to master.
- And much more!
This Is What You Can Do Next
1) You can listen to the interview with Allison Rae right now:
2) You can also download the mp3 file of the interview by clicking here.
Don’t forget – you can listen to this interview and all of the other Medsider interviews via iTunes. And if you get a chance, leave us an honest rating and review.
3) Read the following transcripts from my interview with Allison Rae.
Read the Interview
More About Allison Rae
Allison Rae is a Principal and Product Development Specialist at Pulse Research and Development. She’s an Industrial Designer with an in-depth knowledge of prototyping processes. Pulse Research and Development is a team of highly specialized individuals with specific expertise in product pipeline development, IP-driven design solutions, custom soft tissue anatomical model development, voice of customer research, ergonomic design, product and manufacturing engineering, and custom 3D marketing models.