Inside the Mind of a Medtech VP of Sales

Sean Moore Medtech VP Sales and Marketing

Sean Moore went from medical device sales rep to VP of Sales for one of the largest medtech companies in less than 10 years. Pretty impressive, right? Just like me, you might be thinking, “How did he do it? Killer sales results year after year? Right place at the right time?” In this interview with…Read More

Why Medtech Companies Should Care More About Sales Operations

Andrea Traverso Medtech Sales Operations Consultant

It’s safe to say that IDNs are important customers for the overwhelming majority of medical device companies. Therefore, it’s probably rational to assume that medtech companies do a good job of tracking the changing IDN landscape, right? Wrong. Based on the 2014 ZS Associates Commercial Operations Benchmark Study, only 56% of medtech companies track IDN…Read More

4 Can’t Miss Opportunities That All Medtech Companies Need to Consider

Ideas for Medtech Companies by Jonas Funk

According to a recent L.E.K. survey of hospital executives, 56% of the respondents haven taken steps to reduce medical device sales rep access to their facilities. In fact, the CEO of an Illinois hospital stated, “We’re constantly trying to limit the sales reps…We want to see what they’re selling before they get a hold of…Read More

Can Medical Device Companies Increase Sales and Reduce Costs at the Same Time?

Gavin Fabian Reduce Medical Device Costs and Increase Sales

What do Stryker, Biomet, Medtronic, and Boston Scientific all have in common? Yes, they all manufacture medical devices. But more specifically, all four of these medtech companies have implantable device divisions. And from 2005 – 2011, the implantable device segment has been the most consistent top performer relative to other categories including: in vitro diagnostics,…Read More

Can Nurep Solve the Inefficiency Problem in Medical Device Sales?

Paul Schultz Nurep Medical Device

Picture this. You’re a medical device sales rep covering a procedure in one part of your territory. But unexpectedly, you get a call from a physician needing case support on the other side of your geography. What do you do? There’s no way you can cover the case, right? The drive-time won’t allow you to…Read More

Are Medical Device Models the Key to Building a Lean Medtech Startup?

Allison Rae Pulse Research and Development Lean Medtech Startup

The lean startup movement has become increasingly popular within the tech community after the release of Eric Ries’ book in 2011. Although I personally believe the lean startup methodology is brilliant, some aspects are difficult to apply to the medtech space. For example, it costs significantly less money to iterate on a software idea in…Read More