Can Nurep Solve the Inefficiency Problem in Medical Device Sales?

Paul Schultz Nurep Medical Device

Picture this. You’re a medical device sales rep covering a procedure in one part of your territory. But unexpectedly, you get a call from a physician needing case support on the other side of your geography. What do you do? There’s no way you can cover the case, right? The drive-time won’t allow you to…Read More

Are Medical Device Models the Key to Building a Lean Medtech Startup?

Allison Rae Pulse Research and Development Lean Medtech Startup

The lean startup movement has become increasingly popular within the tech community after the release of Eric Ries’ book in 2011. Although I personally believe the lean startup methodology is brilliant, some aspects are difficult to apply to the medtech space. For example, it costs significantly less money to iterate on a software idea in…Read More

Why Intersect ENT is an Example of Hope for the Medtech Industry

Lisa Earnhardt Medical Device Startup CEO

The 2.3% medical device tax is burdensome. Regulatory timelines are long (and expensive). Reimbursement is not only decreasing, but also incredibly hard to obtain. Venture capitalists are losing interest in early stage medical device deals. Is it all downhill for medtech? There is no doubt the current healthcare environment is challenging. But certainly not impossible!…Read More

Social Media Best Practices for Marketing Medical Devices

Mukesh Kumar Medical Device Social Media

Did you know the FDA recently issued a multi-million dollar contract to a private company that will be charged with monitoring social media? Yes, multi-million. Needless to say, that’s a significant amount of money. Although many would argue the FDA has not been very clear regarding its guidance towards social media, you can’t deny that…Read More

Substantial and Sustainable – 2 Words That Medtech Companies Should Get Used To

Substantial Sustainable - Medical Device - Intralign

As the world of healthcare continues to change and evolve, hospitals and healthcare providers are facing a major dilemma. There will continue to be an increasing number of patients that need healthcare. But, the reimbursement for healthcare services will continue to decline. In other words, there will be more customers checking out, but less money…Read More

Is the Medical Device Tax Justifiable? Revealing Report Shows Otherwise

Matt Dolan Medical Device Tax

Opinions abound when it comes to the 2.3% medical device tax. Most of them negative. But often times, many of these opinions are NOT backed by facts and data. For example, most medtech professionals would agree that even though more Americans will be insured through the Affordable Care Act (ACA), this will not equate to…Read More