Commercialization

4 Ideas Your Medical Device Company is Missing from its Marketing Strategy: Interview with Joe Hage, Chairman of the Medical Devices Group

Medical device marketing consultant Joe Hage is on a mission: To help your company generate more leads.

How does he determine which companies need help?  “I look to see how easy is it for me to leave my contact information,” Joe says.  

And don’t ask him for his physical address or industry. “If I want to find out about your stress machine, why do you need my physical address?”  The lesson: Make it easy as possible for a prospect to get in touch with you.

Another lesson: If you are in medical device marketing or sales, listen to what this industry leader is doing and copy him.

Interview Highlights with Joe Hage

  • How Joe, with a limited medical device industry background, helped Cardiac Science become a medtech marketing leader.
  • Why Joe thinks search engine optimization (SEO) is among the most important elements for your marketing mix.
  • How you can use editorials to demonstrate medical device industry leadership.
  • Why sending prospects to your site homepage may not be the best idea.
  • How you can use social media in an industry as regulated as medical devices.

Listen to the Interview with Joe Hage

Read the Interview with Joe Hage

Download a copy of the interview transcript right here.

Who is Joe Hage?

Joe Hage is the Founder and CEO of Medical Marcom, a medical device marketing consultancy. He’s a Wharton MBA and 20-year marketing professional. Before his 3+ years in medical device marketing, Joe did everything but medical. Joe is classically trained in consumer packaged goods (Kraft Foods, Campbell Soup), internet marketing (1800FLOWERS.com), agency work, and B2B marketing (FedEx, Safeco Insurance). At a publicly-traded medical device company (Cardiac Science), Joe helped create an entirely new web presence and strategy, helped increased page views by 253 percent, introduced social media, and helped generate a lead pipeline in excess of $7 million.

Check out his frequently updated Medical Marcom blog and join his Medical Devices Group on LinkedIn.

You May Like These Articles

  • Recent
  • Featured
  • Related

The Importance of Understanding Clinical Trial Design as a Medtech CEO: Interview with Nadim Yared, CEO of CVRx

In this interview with Nadim Yared, CEO of CVRx, we discuss his journey with the company, including Nadim’s expertise on clinical trial strategy, startup funding, and working with FDA & CMS.

3 Critical Goals Every New Medical Device Should Aim For: Interview with Doug Evans, CEO of Lungpacer Medical

In this interview with Doug Evans, CEO of Lungpacer Medical, we discuss tips for launching medtech startups, working with payers & regulators, commercializing novel technologies, and we'll learn more about Lungpacer's impressive system.

Why Medtech Founders Should Not Over-Focus on Dilution: Interview with Renee Ryan, CEO of Cala Health

In this interview with Renee Ryan, CEO of Cala Health, we discuss some common mistakes that medtech startups make, and talk about what she looks for as an investor in early-stage companies. She also shares tips on navigating the regulatory waters and obtaining insurance coverage & reimbursement.

The Biggest Mistakes to Avoid When Designing Medical Device Prototypes: Interview with Mike Wallace, CEO of DeVoro Medical

In this interview with Mike Wallace, CEO of DeVoro Medical, he tells about the mistakes medtech entrepreneurs often make in the early stages of their companies and how you can pivot when an idea doesn’t pan out.

Conquering the Coverage and Reimbursement Landscape: Interview with Bruce Shook, President of Intact Vascular

In this interview, Bruce Shook discusses medical device insurance coverage and reimbursement, as well as advice for other healthcare entrepreneurs that need to raise money.

Why Curiosity and Persistence are Crucial Characteristics for Medtech Entrepreneurs: Interview with the Legendary Dr. John Simpson, Executive Chairman of Avinger

In this interview, the legendary Dr. John Simpson shares what drew him to the field of cardiology, his approach to building a medtech team, and why knowing your strengths and limitations is key to making a difference in the lives of others.

After Selling 2 Cardiovascular Companies for Over $1 Billion, Duke Rohlen is Now Hoping to do the Same with Spirox and Advanced Cardiac Therapeutics

In this interview with Duke Rohen, he discusses how he successfully led two early-stage medtech companies at the same time and the major lessons he learned raising money for 4 different medical device companies.

Having a Heart Attack? There’s an App for That! The Incredible Story of How Dr. David Albert Brought the ECG iPhone App to Market

In this interview with Dr. David Albert, we learn about his incredible journey in bringing the first iPhone ECG app to market with AliveCor.

Patient Engagement for Medtech Companies is Hard: Here’s Some Advice on How to Do it Right

In this interview, Neal Sofian, explains how to overcome some of the legal challenges associated with patient interactions and two things that medical device companies should do right now to improve their patient engagement initiatives.

Inside the Mind of a Medtech VP of Sales: Interview with Sean Moore

In this interview with medtech sales and marketing expert Sean Moore, he reveals the top 3-5 keys to his rapid career advancement within the medtech space and the character traits of the most successful medical devices sales reps and managers.

Why Medtech Companies Should Care More About Sales Operations: Interview with Andrea Traverso

In this interview with Andrea Traverso, she explains which business intelligence platforms medtech companies should be using.

4 Can’t-Miss Opportunities That All Medtech Companies Need to Consider: Interview with Jonas Funk

In this interview with veteran medtech consultant, Jonas Funk, he explains the 4 critical questions that medical device companies need to answer right now.

Success! Your membership is now active.