Conquering the Coverage and Reimbursement Landscape: Interview with Bruce Shook, President of Intact Vascular

Bruce Shook joined Intact Vascular in 2014 as President and CEO. A highly-experienced, medical device executive with more than 30 years of industry experience, Bruce was previously Co-founder, Director, President, and CEO of Neuronetics, which is a privately held medical device company that markets a non-invasive brain stimulation technology for the treatment of depression.

Previously, Shook was Co-founder, Director, President, and CEO at Neuron Therapeutics, a venture-backed company developing a drug/device product for the treatment of CNS disorders. Before that, he served as President of Abiomed, where he successfully obtained a PMA approval for the first, FDA-approved ventricular assist device. Bruce developed cardiac pacing and anti-arrhythmia products at Cordis Corporation as well.

Bruce holds advanced degrees in Biomedical Engineering from Columbia University and Business Administration from the MIT Sloan School of Management. He earned a B.S. degree in Chemical Engineering from Penn State University.

Interview Highlights with Bruce Shook

  • After a storied medtech career, the device that Bruce is most proud of.
  • The origin story for the Tack Endovascular System and how it’s different than current peripheral vascular stents.
  • Bruce’s transition from Cordis to Abiomed and what he learned both personally and professionally.
  • Why Bruce decided to pursue an MBA from MIT after his run with Abiomed.
  • How Bruce and his team at Neuron Therapeutics responded after their failed clinical trial.
  • The lessons Bruce learned while trying to gain insurance coverage and reimbursement for the TMS device with Neuronetics.
  • Bruce’s advice for other medtech entrepreneurs that need to raise money beyond the “friends and family” round.
  • Bruce’s favorite business book, the CEO he most admires, and the advice he’d give to his 25-year-old self.

Listen to the Interview with Bruce Shook

Read the Interview with Bruce Shook

Download a copy of the interview transcript right here.

You May Like These Articles

  • Recent
  • Featured
  • Related

When You Should Give a Struggling Medtech Company a Second Chance: Interview With IONIQ CEO Jared Bauer

IONIQ Sciences CEO Jared Bauer explains why finding investors who care personally about your mission is a strategic benefit, and why he hopes that IONIQ’s devices will one day have a place in your medicine cabinet.

Why Your Medtech Strategy Should Start with Healthcare Payers: Interview with Health Economist Nic Anderson

Healthcare economist and former payer, Nic Anderson, explains why medtech companies need to win over insurance payers from the start — and how investing early in a health economics and market access (HEMA) team will help you do that.

How to Raise Capital for Your Medical Device Start-Up: Interview with Giovanni Lauricella and Aaron Green

In this interview with Giovanni Lauricella and Aaron Green, we discuss all things related to fundraising for early-stage medical device start-ups, including best practices for raising medtech capital, how to get in front of investors, and what they want to see in your pitch deck.

How to Get a Medical Device Startup Off the Ground: Interview with Asha Parekh, CEO of Front Line Medical Technologies

In this interview with Dr. Asha Parekh, co-founder and CEO of Front Line Medical Technologies, we learn about her medtech journey from early-stage prototypes to raising venture capital to navigating the global regulatory landscape.

Conquering the Coverage and Reimbursement Landscape: Interview with Bruce Shook, President of Intact Vascular

In this interview, Bruce Shook discusses medical device insurance coverage and reimbursement, as well as advice for other healthcare entrepreneurs that need to raise money.

Why Curiosity and Persistence are Crucial Characteristics for Medtech Entrepreneurs: Interview with the Legendary Dr. John Simpson, Executive Chairman of Avinger

In this interview, the legendary Dr. John Simpson shares what drew him to the field of cardiology, his approach to building a medtech team, and why knowing your strengths and limitations is key to making a difference in the lives of others.

After Selling 2 Cardiovascular Companies for Over $1 Billion, Duke Rohlen is Now Hoping to do the Same with Spirox and Advanced Cardiac Therapeutics

In this interview with Duke Rohen, he discusses how he successfully led two early-stage medtech companies at the same time and the major lessons he learned raising money for 4 different medical device companies.

Having a Heart Attack? There’s an App for That! The Incredible Story of How Dr. David Albert Brought the ECG iPhone App to Market

In this interview with Dr. David Albert, we learn about his incredible journey in bringing the first iPhone ECG app to market with AliveCor.

When You Should Give a Struggling Medtech Company a Second Chance: Interview With IONIQ CEO Jared Bauer

IONIQ Sciences CEO Jared Bauer explains why finding investors who care personally about your mission is a strategic benefit, and why he hopes that IONIQ’s devices will one day have a place in your medicine cabinet.

How to Raise Capital for Your Medical Device Start-Up: Interview with Giovanni Lauricella and Aaron Green

In this interview with Giovanni Lauricella and Aaron Green, we discuss all things related to fundraising for early-stage medical device start-ups, including best practices for raising medtech capital, how to get in front of investors, and what they want to see in your pitch deck.

How to Get a Medical Device Startup Off the Ground: Interview with Asha Parekh, CEO of Front Line Medical Technologies

In this interview with Dr. Asha Parekh, co-founder and CEO of Front Line Medical Technologies, we learn about her medtech journey from early-stage prototypes to raising venture capital to navigating the global regulatory landscape.

How to Successfully Launch a New Medical Device: Interview with Mark Toland, CEO of Medical Micro Instruments

In this interview with Mark Toland, CEO of Medical Micro Instruments (MMI) and former CEO of Corindus, we’re going to discuss the robotics arena, learn more about growing medtech startups, what it takes to raise venture capital, and the keys to successful commercial launches.

Success! Your membership is now active.