Meshing Internet Marketing with Medical Device Companies


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Dennis Rosenberg has been using internet marketing to blaze trails within the medical device space for nearly 15 years.  And it hasn’t been easy.  In this interview, Dennis teaches us how he’s done it while providing some amazing insights into his 25-year career in sales and marketing.

Medical Device Internet Marketing

Online since 1998, Dennis has focused extensively on medical internet marketing since 2007. Previously, he served for three years as VP, Marketing at Bacchus Vascular, Inc., a privately-held medical device company, which was acquired by Covidien in March, 2009. Subsequent to the acquisition, he served on the Covidien transition team for 15 months. Prior to that, Dennis spent three years as VP, Marketing and International Sales at VNUS Medical Technologies, Inc., a previously publicly-held medical device company which was also acquired by Covidien in 2009. Dennis was co-founder and VP, Marketing & Sales, for three medical device start-up companies: Eclipse Surgical Technologies (IPO in 1996 at a valuation of $300M), MD DataDirect (acquired), and Atlantis Catheter Company (acquired).

Interview Highlights with Dennis Rosenberg

  • Why managers should encourage their employees to think about their resume while in their current job.  Yes, you read that right!
  • Key strategies in helping to develop physician practices…and why a large majority of physicians haven’t embraced this concept.
  • Methodologies that medical device companies should incorporate into their marketing strategy.  Think virtual real estate, Google adwords, SEO, and auto-drip campaigns…just to name a few.
  • Why medical device companies haven’t adopted social media as a legitimate marketing channel.
  • And much, much more!

This Is What You Can Do Next

1) You can listen to the interview with Dennis Rosenberg right now:

2) You can also download the mp3 file of the interview by clicking here.

3) Don’t forget – you can listen to this interview and all of the other Medsider interviews via iTunes.  And if you get a chance, leave us an honest rating and review on iTunes. It really helps out.

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