How to Arm Yourself for the Upcoming Battle: The New Frontier of Pharma and Medical Device Marketing
Interview with Bob Harrell
It’s somewhat hard to believe. But in 2010, the pharmaceutical industry eliminated 43,334 jobs. Stop and think about that. Over 40,000 people received the infamous pink slip!
Okay, so you might be thinking, “But that’s pharma. I’m in medical devices. I’m safe.” Think again, my friend. Regulatory timelines are long. PMAs and 510ks are incredibly expensive. Venture capitalists are white-knuckling their cash. Oh yeah, don’t forget about the 2.3% medical device tax and the Sunshine Act.
With that in mind, it’s paramount that medical device marketers and sales people begin to stretch. As in…stretch your mindset. Think outside the box. Employ aggressive, non-traditional avenues. Are you with me? Okay then…
Enter Bob Harrell, VP of Marketing for Appature, a technology company that provides a “surprisingly simple” cloud-based relationship marketing software platform for pharma and medical device companies. Before joining Appature, Bob served as Director of Integrated Marketing at Shire. Bob’s 20 years in the pharma industry began in hospital sales for Merck, followed by field sales for Astra Merck. He then assumed a variety of positions with increasing responsibility at Astra Merck and AstraZeneca headquarters, including Product Communications Manager, Director of Field Communications, and Director of Strategic Communications.
Enjoy our conversation. Better yet, don’t just sit in the audience of life. Employ just one of the principles we discuss and you’ll have a fighter’s chance against the headwinds that face the healthcare industry.
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