Getting Past Rejection as a First-Time Medical Device Entrepreneur
Interview with Derek Herrera, Founder of UroDev and Habit Camera
We recently sat down with Derek Herrera, who has an incredible story to share. He’s a decorated Marine veteran who’s turned a major combat injury into a mission to help other patients with spinal injuries. Derek is the founder of UroDev, originally Spinal Singularity, as well as Habit Camera, the first low-cost, wireless camera purpose-built for skin inspection and telehealth.UroDev is on the cusp of bringing its Intelliflow device to market, a product uniquely designed for spinal injury patients who have urology conditions like neurogenic bladder that require extensive catheter use.
Derek and I chat about his journey from the military to the medical device space, and get into what he’s learned about becoming a first-time entrepreneur with a big idea but not a lot of funding or experience.
First, here’s a bit more on Derek’s background:
He graduated from the United States Naval Academy and served as a Marine Infantry and Special Operations Officer for over eight years. In 2014, he was medically retired due to combat injuries, and left paralyzed from the waist down. Since this injury, Derek has earned an MBA from the UCLA Anderson School of Management and founded both UroDev and Habit Camera. He also serves as President of the Board for the Marine Raider Foundation.
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