Playbook

How to Build Connections That Matter in Medtech

Connections matter. The right relationships can open doors to funding, mentorship, clinical insights, and market access—opportunities that can make or break your journey. In this playbook, we explore how a few seasoned medtech leaders have leaned on their networks to turn ambitious ideas into thriving businesses.

Key Lessons from this Playbook

  • Prioritize medtech savvy investors: Time is limited, so focus on connecting with investors and partners who understand medtech’s unique challenges and timelines. Seek out investors with industry-specific experience, particularly entrepreneurs-turned-investors who can provide both funding and operational advice.

  • Address your gaps with the right expertise: Collaborate with stakeholders like clinicians and payers early to align your goals with their needs. Be self-aware: focus on building relationships with those who complement your skill set and bring unique value to your venture.

  • Tap into university ecosystems: Universities are goldmines of talent and cost-effective research opportunities. Build relationships with academics and students to test, refine, and advance your technology. Target investors who bring wisdom, connections, and long-term support rather than capital alone. 

  • Relationships thrive with hands-on involvement: Engage deeply with your team and partners to gain practical insights and foster trust. Quality matters over quantity when seeking input—identify two or three key stakeholders whose advice will meaningfully shape outcomes.


  • Be a lifelong student: Seek out mentors who will challenge and guide you with their experience and insights. Humility and openness to feedback are vital to growth. Act on input from key opinion leaders (KOLs) to strengthen both your product and relationships.

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