Playbook
Essential Tips for Building Your Medtech MVP
Your great idea needs flesh and bone to come alive. In medtech, a good Minimum Viable Product (MVP) —no matter how rudimentary—holds immense power. It can help you convince stakeholders, validate your concept, and provide the crucial momentum that your startup needs.
Key Lessons From This Playbook
Clearly define your MVP: Your MVP should nail its main purpose, even if it’s not perfect yet. Use existing components in your prototype instead of custom-designing everything from zero—it’ll save you time, cut costs, and might even simplify the safety testing.
Be demonstrative: Nothing beats showing something tangible. Use demonstrative tools—videos, animations, gifs—or whatever works to get your point across. It’ll help you convey your vision, how your product works, as well as what it might look like in future development phases beyond the MVP.
Ground your decisions in data: Ensure your product is backed by real-world evidence like user feedback, market research, and competitor analysis to avoid bias and stay grounded. Stay curious, ask questions, and make sure your innovation solves real problems.
Seek feedback from the toughest crowd: Stick to your product's core value and do not compromise quality for market pressures. Pick the right investors who understand your vision and give you room for iterative improvements, and target the toughest crowd for the most helpful feedback.
Collaborate with early adopters: Early adopter feedback is a goldmine for course-correcting during the early days. Communicate your vision to them with crystal clarity. Use tools like 3D animations or bench models to make your product as vivid in their minds as it is in yours.
