Playbook
A Guide to Widespread Adoption in Medtech
Developing an innovative product is only half the battle. The true challenge lies in ensuring its widespread adoption by providers, patients, and the entire healthcare system. In this playbook, we’ll break down practical strategies that industry veterans use to achieve widespread adoption.
Key Lessons from this Playbook
Prioritize data collection: Gather robust data early and often. Demonstrating repeatability and sustainability with scientific evidence helps garner support and builds credibility with a wide array of stakeholders, including key opinion leaders, societies, and regulatory and governmental bodies.
Understand who your stakeholders are: In emerging markets, focus on collaboration rather than competition. Build partnerships with others in the space to create something bigger together. Tailor your messaging by gathering direct feedback from all stakeholders, from users to providers, and address their unique concerns.
Collaborate strategically: Collaborate with key stakeholders and work within the regulatory and reimbursement frameworks. Address any challenges to secure reimbursement and aim for scalability by focusing on large-scale organizations where your product can make a bigger impact.
Follow the incentives: Identify where the value lies and align your product with high-value treatments or areas where financial incentives are strongest. Collaborate with well-resourced partners to scale your product and capture value within the ecosystem.
Don’t build a product; build an ecosystem: Leverage local resources and collaborate with research institutions to drive innovation and adoption. Build a platform where your product can integrate with others, generating value for all involved. Foster an ecosystem where partners mutually benefit, amplifying growth and innovation for everyone.
