Medsider Mentors
Volume I
For this inaugural volume of Medsider Mentors — the first of many — we've chosen to highlight seven of the guests we've had the privilege of interviewing for the Medsider podcast. This volume includes a compilation of the best advice and insights from these conversations, although if you haven’t listened or read them in their entirety, we can promise there is a lot more that we couldn’t include here.
Nic Anderson on Getting in with Insurers
If you’ve been spending your marketing budget schmoozing hospital administrators, stop right now. Healthcare economist Nic Anderson explains why the very first party you need to impress are the insurers — and how to write a dossier that will get you in their good graces.
Bart Bandy on Building the Right Hype
As COO of Inamed, Bart Bandy gained first-hand experience of what’s needed to take a medical startup from idea to acquisition — and he’s doing it all again as CEO of ReShape Lifesciences. Bart explains how to build a presentation that will sell potential investors or new hires on your company, even if you’re not in the room.
Patricia Zilliox on What You Need to Know About Clinical Trials
Patricia Zilliox spent three decades managing clinical development programs for eyecare giant Alcon, and is now CEO of Eyevensys, a startup developing new treatments for age-related macular degeneration (AMD). Patricia shares her invaluable insights into one of the most daunting challenges of operating a healthcare startup: planning clinical trials. Plus, the gory details of fundraising.
Steve Anderson on Attracting Startup Advisors
Having started his career at Medtronic, one of the giants of medtech, Steve Anderson went on to hold leadership positions at multiple large organizations. In 2011, inspired by a genuine eureka moment, he co-founded Preceptis Medical, creating pioneering pediatric ear surgery technology. Steve explains why it’s so important to find advisors who have been there, done that, and the scars to prove it.
Peter Vranes on Winning Publicity
After a successful exit from skincare company Biocore Technologies in 2013, Peter Vranes went on to co-found Nutromics, makers of innovative wearable medtech. He explains why publicity isn’t a dirty word: Getting people speaking about your company generates interest and sparks conversations with potential investors.
Jared Bauer on Avoiding Obstacles
Jared Bauer is CEO of IONIQ Sciences, working on a device for early detection of lung cancer. He’s also the medtech startup whisperer, having guided multiple struggling startups out of the woods and down the road to success. He shares the two obstacles that can grind a startup to a halt — and why he’s always looking at least five years ahead.