How to Transition from a Consumer Product to a Medical Device

Tim Rosa is the CEO of Somnee, a company developing wearables based on personalized neuroscience to improve sleep quality. In this interview, Tim shares insights on building and scaling successful brands based on real customer experiences, keeping messaging clear, and using brand strategy as a business foundation. He also shares why solid data and clinical evidence in OTC products are essential and how he generates value out of ongoing research.

Eric Goslau is the co-founder and CEO of Transverse Medical and has a background rooted in commercialization. Transverse Medical is developing the Point Guard Cerebral Embolic Protection Device, designed to prevent strokes during cardiovascular procedures by protecting the brain from debris that can enter the bloodstream during these interventions. In this interview, Eric shares how his background in sales helps him manage all aspects of the company, how fundraising cycles have worked for him, and his philosophy when it comes to product development: the enemy of good is perfect.

Wyndly is a telehealth company that helps people overcome their allergies with personalized treatment plans that can be followed from home. In this interview, CEO Aakash Shah shares insights on simplifying healthcare access by meeting patients online and emphasizes the importance of learning by doing to accelerate personal and business growth. Aakash also talks about the power of storytelling when engaging customers and investors, and of how to leverage video-based social media to reach both consumers and decision-makers effectively.