Advanced Playbooks for Medical Device and Health Technology Startups

While medtech startups can be extremely challenging, they also promise substantial rewards. Read on for insights on how to attract and engage investors, leverage non-traditional funding sources, and optimize your funding rounds for maximum impact.

A generic market strategy won't cut it in medtech. Understanding how to position your product for specific audiences can make all the difference. Explore some key strategies to help you reach and grow your target market.

Developing an innovative product is only half the battle. The true challenge lies in ensuring its widespread adoption by providers, patients, and the entire healthcare system. Explore practical strategies that industry veterans use to achieve widespread adoption.

For anyone that’s spent time in the world of medtech, it's easy to get carried away by the allure of innovation and groundbreaking solutions. But the key to enduring success isn’t just based on a good idea and an executable plan. Perhaps the most important ingredient is your connections with the right people — from advisors and mentors to team members, investors, and cross-functional consultants. As Roger Waters famously put it: “Together we stand, divided we fall.” Sounds cliche, but it’s entirely true.

Explore strategies of 5 medtech trailblazers who have successfully navigated the intricate path of turning their visions into market-ready products, and have, along the way, converted regulators, capital partners, and end-users to support their ventures.

As the tides shift in the medtech industry, it’s becoming more essential than ever to think outside the box—solving problems creatively, hitting multiple targets at once, and maybe even securing some revenue.

To successfully bring something to the medtech market, you have to create a scalable business model, raise capital, convince key stakeholders, and the list goes on. Here are real-world insights from those who are paving the way for the future of healthcare.

Innovation in medtech thrives at the intersection of brilliant ideas and sound business strategies. As expected, a successful CEO in this field wears many hats – visionary, capital raiser, strategist, problem-solver, and the ultimate decision-maker.

Think of regulatory approval as just another pitch—only this time, you're not after dollars. Your goal is to convince regulators that your technology has the power to enhance patient care.

When you develop something new, you know its intricacies, and its potential impact on patients, providers, and the healthcare system as a whole. But others in the industry need a reason to notice what you’ve built. It's your responsibility to give them that reason.

There are so many individual factors that need to be perfectly in place to score an exit in the medical device business——market timing, economic climate, industry trends, and more. Here are lessons from six seasoned veterans who know what it takes to make it happen.

For those willing to adapt and take calculated risks, a bear market can be a launchpad for future growth and dominance in the industry. In this playbook, you'll get the inside scoop on strategies that drive profitability in medtech.

The medtech playground fosters life-changing innovations that shape our world, but it’s definitely not for the faint of heart. This isn't just about winning or losing; it's about pushing the boundaries of innovation and changing lives, even in the face of failure. Success in the dynamic medical device field requires more than knowledge and skill; it demands adaptability and strategic problem-solving.

Apart from innovation, success in medtech hinges on your ability to minimize uncertainty and mitigate risks, particularly in the early stages where your company is the most vulnerable to unexpected challenges.

With rising demand for more accessible and preventive healthcare, medtech companies have a golden opportunity to focus on consumers. Here are some key strategies from those who have successfully broken into the D2C market.

In medtech, a good Minimum Viable Product (MVP) —no matter how rudimentary—holds immense power. It can help you convince stakeholders, validate your concept, and provide the crucial momentum that your startup needs.

What hinders success? Many things, but mostly limited resources, bureaucratic constraints, and misalignment between the new and core business. In this Playbook you’ll find lessons on how to establish solid pillars for a new business.

When navigating the medtech terrain, innovative concepts, eureka moments, and cutting-edge tech aren’t enough. Learn how savvy veterans have conquered design and development hurdles and adapted on the fly to bring great ideas to market.

The medtech industry is lucrative, but almost 90% of startups fail, with many struggling to secure funding or profitability. This is why product-market fit is one of the important criteria to get right.