Advanced Playbooks for Medical Device and Health Technology Startups

Go from 0 to 100 with hand-picked collections of the best Medsider interviews with the brightest founders and CEOs.
Playbook

A Guide to Widespread Adoption in Medtech

In medtech, developing novel, impactful technology is often just the starting line. The real race begins when you try to integrate your solution into the often-resistant healthcare system – a hurdle that has tripped up countless promising companies. Here are the key strategies and lessons from five veterans in the medtech space on how to overcome this hurdle.

Playbook

Essential Frameworks for a Medtech CEO

Innovation in medtech thrives at the intersection of brilliant ideas and sound business strategies. As expected, a successful CEO in this field wears many hats – visionary, capital raiser, strategist, problem-solver, and the ultimate decision-maker. In this Playbook we explore the essential qualities a CEO needs to navigate the medtech waters by continuously adapting to changing conditions.

Playbook

Beyond the Norm: Unconventional Strategies for Medtech Success

Building a medtech startup is one of the most challenging entrepreneurial endeavors. The challenges don’t stop at the technology itself. Limited funding, heavy regulatory or clinical timelines, and reimbursement obstacles can also stall progress. In this playbook, we explore some of the ingenious strategies five startup CEOs have implemented to navigate these hurdles.

Playbook

Reduce Risk, Increase Impact: Building a Smarter MVP in Medtech

Your great idea needs flesh and bone to come alive. In medtech, a good Minimum Viable Product (MVP) – no matter how rudimentary– holds immense power. It can help you convince stakeholders, validate your concept, and provide the crucial momentum that your startup needs. In this playbook, we learn from the stories of those who have navigated this critical stage.

Playbook

The Medtech Innovator's Roadmap: Strategies for Design and Development

When navigating the medtech terrain, innovative concepts, eureka moments, and cutting-edge tech aren’t enough. You need sharper tools: strategy and optimization. Read on to learn how savvy veterans have conquered design and development hurdles, outsmarted potential roadblocks, and adapted on the fly to bring great ideas to market.

Playbook

Beyond Science: Convincing Your Way to Commercialization

In the world of medtech, the journey from a groundbreaking idea to a marketable product is not always straightforward. In this article, we explore the wisdom and strategies of 5 medtech trailblazers, each of whom has successfully navigated the intricate path of turning their visions into viable, market-ready products, and have, along the way, converted regulators, capital partners, and end-users to support their ventures.

Playbook

Getting to Yes with FDA: 5 Lessons from Medtech Entrepreneurs

Regulatory clearance or approval is one of the most challenging hurdles for any medtech startup. But it doesn’t have to be. The primary role of any regulatory body, including FDA, is to ensure that new technologies are safe and effective, essentially serving as a gatekeeper for public health. If you've done your homework — understanding both your technology and the regulatory requirements — the process can become less of an obstacle course and more of a constructive dialogue.

Playbook

A Framework for Problem-Solving in Medtech

The medtech playground fosters life-changing innovations that shape our world, but it’s definitely not for the faint of heart. This isn't just about winning or losing; it's about pushing the boundaries of innovation and changing lives, even in the face of failure. Success in the dynamic medical device field requires more than knowledge and skill; it demands adaptability and strategic problem-solving.

Playbook

How to Mitigate Risk in a Medtech Startup

Surviving as a startup in the competitive world of medtech requires strategic thinking, calculated decision-making, and, most importantly, effective risk management. Apart from innovation, success in this field hinges on your ability to minimize uncertainty and mitigate risks, particularly in the early stages where your company is the most vulnerable to unexpected challenges.

Playbook

The Medtech Playbook for Achieving Product-Market Fit

In the high-stakes medtech arena, it can feel as if success and failure hinge on the roll of a dice. In reality, medical device entrepreneurship is far from a game of chance. Instead, it’s a strategy play where you need to plot a careful course through a sea of uncertainty. It can sound intimidating, but success is not unachievable, given that you’re targeting product-market fit from the outset.

Playbook

How Tactical Networking Can Increase Your Chances of Medtech Startup Success

For anyone that’s spent time in the world of medtech, it's easy to get carried away by the allure of innovation and groundbreaking solutions. But the key to enduring success isn’t just based on a good idea and an executable plan. Perhaps the most important ingredient is your connections with the right people — from advisors and mentors to team members, investors, and cross-functional consultants. As Roger Waters famously put it: “Together we stand, divided we fall.” Sounds cliche, but it’s entirely true.

Playbook

Breakthroughs in Medtech: 5 Leaders Share Their Insights to Innovation

The allure of achieving a technological breakthrough is a driving force for many of us in the medtech space. The seemingly endless possibilities of applying innovation to real patient needs draw many entrepreneurs to this field and keep us going when things get tough. 

Playbook

Foundational Tips for Building a Thriving Medtech Startup

The medical device industry is not for the faint of heart; it’s one of fierce competition and intricate complexity. Nevertheless, certain strategies can position your startup to forge its own way for success.

Playbook

Medtech Giants With the Midas Touch: Their Secrets to Success

In Greek mythology, King Midas had the enviable ability to turn everything he touched into gold. In the world of medtech, there’s no King Midas, but there are leaders with an uncanny knack for turning their ventures into gold.

Playbook

Mastering the Medtech Exit: The Truth From Those Who’ve Done It

While there’s no such thing as a guaranteed exit in the world of medtech, taking proactive and strategic steps can position you for success when the right opportunity arises. 

Playbook

Patients Are Consumers: How to Position Your Startup to a Non-Clinician Audience

In the consumer health market, making a groundbreaking medical device is just the beginning. To build and maintain a successful consumer-facing brand, you have to skillfully marry medtech and consumer needs.