Key Lessons from this Playbook
Gather your crowd: Share your product’s behind-the-scenes journey transparently and honestly. It doesn’t have to be perfect; the right amount of vulnerability is a required ingredient. Once you have an audience, you can even include them in your journey through crowdfunding.
Design with the end user in mind: Create a compelling, user-friendly product to drive engagement and satisfaction. If you hit the sweet spot, you can turn your users into advocates.
Empower potential patients: Direct marketing to patients may not be a great fit for your company or device. If that’s the case, look to develop creative programs to show people your true mission: improving patient care.
Reduce adoption friction: Steer clear of developing an over-complicated product that requires substantial training. Make it so intuitive that the integration process can take care of itself.
Capitalize on patient information: Data isn’t a buzzword for no reason. Think of ways to accumulate a comprehensive registry of potential patients as early as possible. This can be handy in understanding your end-user through efficient direct communication.