Keep reading this playbook for our top takeaways on how medical device entrepreneurs can successfully position their startups for exit.
Key Lessons From This Playbook
- Don’t skimp on research: Engage physicians and end-users early on to ensure your product aligns with the needs and preferences of your target audience.
- Frame fundraising as an opportunity: Approach capital raises as a crucial part of your business plan, rather than an inconvenience.
- Invest time in relationships: Cultivate relationships with trusted advisors and involve them in your product development and clinical trials. Get to know the commercial and business development leaders at targeted acquirers to gradually establish trust and familiarity with your team and technology.