Having a great idea in medtech is rarely enough. Making a dent in this space requires a holistic approach that encompasses everything from scalable design and stakeholder feedback to effective communication and efficient prototyping. The strategies we explore here, aren’t just theoretical, they are practical, field-tested methods that have been instrumental in bringing groundbreaking medical technologies to market.
Key Lessons From This Playbook
- Design for growth: Develop products that not only meet user needs but can also be manufactured at scale.
- Speak the payer’s language: Emphasize your product's cost-effectiveness, the rest will usually follow.
- Consistently communicate with users: Combine technical expertise with real-world wisdom from end users for well-rounded product development.
- Prototype prudently: Adopt cost-effective strategies like using off-the-shelf components for early-stage prototyping.
- Adapt the way you educate: Provide information to users in a way that empowers them without overwhelming them. Make sure your messaging is enlightening versus confusing.