In this playbook you’ll find insights and experiences from medical device trailblazers on how to achieve product-market fit early, so you can navigate the rest of your venture with confidence.
Key Lessons From This Playbook
- Recognize the significance of product novelty and market potential: These are two irreplaceable factors when evaluating whether a venture is worth pursuing.
- Trust the data: Don’t ignore your natural intuition, but look to data as a strong foundation for decision-making.
- Empathize with your customers: Put yourself in the shoes of your end users and really try to understand what they need.
- Pay attention to first impressions: In medtech, janky versions of your early iterations won’t cut it. A strong start is crucial for success.
- Redefine innovation when necessary: The success of your device isn't always dependent on a new idea. You can see powerful results by adapting existing technologies to fulfill gaps in the market.